A Weyburn-based musician and producer, Michael Froh, is now planning to do his first full-length album, and is planning to move to Toronto to make it happen.
To help make this a possibility, he has created a crowdfunding platform on the Internet, seeking support for his move and the album, offering various perks in return for support. The perks range from a pre-release copy of his album up to being listed as an executive producer of the album.
The son of Bonnie Lillejord and Glenn Froh, and a graduate of the Weyburn Comprehensive School, he has been recording his own music for the last decade, and touring around North America for the past eight years, booked through the Agency Group.
“I have also signed record deals in Canada, U.S., Brazil, Mexico, Japan and Europe, building my own knowledge of the record industry, to the point of running my own label for my own releases, and self-managing my career,” said Froh.
He pointed out the Agency Group also handles such artists as Alice Cooper, Nickelback, Pink Floyd and the Tragically Hip, to name a few.
For the last two years, he has been recording, producing, mixing and mastering his own music on his own label.
Past releases have included an EP called “Herbal Remedies”, which went to No. 1 on the iTunes Electronic Charts, and his “Positive Vibes” EP, which had 6,000 plays and downloads in seven days, and a single that reached No. 12 on iTunes, his highest chart position to date. Both of these EPs were produced, recorded, mixed and mastered by himself.
The plan now is to head to Canada’s entertainment capital and enlist the use of studio engineers and musicians in Toronto as he puts together his first full-length album.
According to details he posted at www.indiegogo.com/michaelfroh, his goal is to raise $4,500, which he hopes will cover expenses like enlisting other musicians and vocalists to be a part of his album, rental of a small studio space, plus some of his moving expenses.
If he does not reach his goal, he explained, “Nothing will change from my end of things, other than the fact I will have to get a full-time job when I move to Toronto, and record at nights on my own dollar. And this is what I have been doing for the past two years, so I know that I can.”
The plan is to move “my life, my cat and my music studio to Toronto for Dec. 1, 2012. … This whole process is a huge crossroads in my life. I am so incredibly happy and thankful for all the support I have received over the years from all of you.”
Froh estimates he has recorded or been a part of some 40 songs over the last four years, while working full-time for most of that time.
His latest release can be downloaded for free from www.soundcloud.com/michaelfroh