Skeleton racer Jon Montgomery felt the love from Canadians when he made his famous celebratory walk with a jug of beer at Whistler Village after winning Olympic gold.
Now he wants to do his part to inspire Canadians to support the country's summer Olympians in the same way they rallied behind winter athletes at the Vancouver Games.
Montgomery has released a "Jon Canadian" online video that it's in the spirit of a popular beer commercial from over a decade ago. The original Molson ad featured "Joe," an average guy who went on a humorous rant about Canadian culture.
Montgomery is in all his Canuck glory over the 83-second piece, titled "Good Luck and Git'er Done in London."
He reflects on how the 2010 Games changed the country and does it with the same guy-next-door demeanour that Canadians found so endearing two years ago. Montgomery hopes the video will get people excited and give the Canadian team a boost ahead of the London Games.
"I know that all the winter athletes, myself included, can attest to the fact that we really did feel the energy and support from Canadians while we were competing here in 2010," Montgomery said. "I think that had a huge impact on our level of success.
"And I hope that the summer athletes feel that same energy, feel that same level of support and know that it's within them to be their best the day it matters most — when their event comes up at the Games."
Montgomery's manager came up with the idea and members of a local production crew donated their services to film it at Canada's Sports Hall of Fame. The result is a fun video that should get Canadians excited about the Games — and provide a few chuckles too.
In the original commercial, the "Joe" character touches on stereotypes, language and pop culture before triumphantly declaring, "My name is Joe and I am Canadian!"
Montgomery was an immediate fan.
"The first time I saw it I cheered," he said Monday from Calgary.
While the "Jon Canadian" version is more like a pep talk instead of a commercial, it works just as well given Montgomery is a natural with his outgoing and friendly vibe. He also mixes in some humour while playing off the original ad.
"I don't play hockey, lacrosse or even cross-country ski, but I do have a really fast toboggan," he says before winking at the camera.
Sporting a rather Canadian look with a plaid shirt and jeans, Montgomery weighs in on some of the top moments from the 2010 Games. He also reflects on the Olympic experience that gave him the chance to hear the national anthem after his victory.
Montgomery caps the effort by wishing the athletes luck and telling them to "git'er done," complete with a heavy Canadian accent. The video has been posted on YouTube and is featured on his website (http://www.missionmontgomery2.com).
The final message reads "See You in Sochi," where Montgomery is hoping to defend his Olympic title.
Montgomery, from Russell, Man., took last season off to focus on equipment development and is confident he'll be back in top form when the season begins this fall.
"One season off is not going to kill me, that's for sure," he said. "I'll have had maybe 13 seasons underneath my belt by the time we get to 2014, so I think that should be plenty.
"The best use of my time was by far focusing on those other things like getting ready, putting a solid training plan in place, making sure that I was ready physically, mentally and with the equipment to make sure that we give ourselves the best opportunity of representing Canada well in 2014."