SGI marks 75th year with national sponsorship of Canadian Red Cross

SGI is celebrating its 75th year of operations with an anniversary gift in the form of a $125,000 sponsorship to the Canadian Red Cross.


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The donation is SGI’s first-ever national sponsorship. The company will provide $25,000 to the provincial branches of the Canadian Red Cross in each of the five provinces where SGI CANADA operates (Saskatchewan, Manitoba, Alberta, British Columbia and Ontario). The Canadian Red Cross will use the funding to assist in disaster relief efforts.


As part of the partnership, SGI is also providing an opportunity for the Red Cross to access a list of SGI volunteers to assist with disaster efforts under the Red Cross’ Ready When the Time Comes program.


“Supporting the communities where it operates is a core value for SGI, and philanthropy is part of the company’s DNA,” said Minister Responsible for SGI Don Morgan. “The Canadian Red Cross is dedicated to improving the lives of people who have been affected by disasters, and we are proud to support their efforts.”


Through a network of volunteers, the Canadian Red Cross helps those affected by a personal disaster such as a house fire, or large-scale disasters such as a forest fire or flood. Depending on the need, the Red Cross may assist with shelter, food, clothing and other supports to those displaced by a disaster.


“This generous contribution will help a lot of people in the wake of a disaster, whether that is a house fire or after a large-scale emergency,” said Melanie Soler, Canadian Red Cross Vice President of Emergency Management. “SGI has been a great partner with the Canadian Red Cross in Saskatchewan, and we are very grateful for the extension of its support of our emergency management program across Western Canada and in Ontario.”


Three-quarters of a century ago, SGI began as a small government-owned company operating out of a single office in the Saskatchewan Legislative Building.


SGI was built on the idea that a publicly owned insurance company could deliver affordable insurance to the people of Saskatchewan.


SGI is a strong presence in the Canadian insurance industry that also serves customers in British Columbia, Alberta, Manitoba and Alberta as SGI CANADA. The company’s prairie values have helped it attain industry-leading customer satisfaction ratings.  To learn more about SGI, visit or check out this three-part video history: