The Government of Saskatchewan announced that Tourism Saskatchewan is providing $3 million to the 2020 Grey Cup Festival that will be held on November 17-22. The festival culminates with the 108th annual Grey Cup Championship that will be played at Mosaic Stadium.
“It is a privilege for Saskatchewan to host the Grey Cup for the fourth time and showcase Rider Pride – a phenomenon unequalled in Canada,” Minister Responsible for Tourism Saskatchewan Gene Makowsky said. “Major events like the Grey Cup bring widespread profile and thousands of visitors to our province. The government’s commitment to supporting events of this scale aligns with priorities shared in Saskatchewan’s new Growth Plan. The plan has an ambitious goal of increasing tourist expenditures in Saskatchewan by 50 per cent by 2030. Achieving our tourism growth targets will require concentration and investment in activities that will yield a solid return.”
Saskatchewan last hosted Grey Cup celebrations in 2013. That event had an economic impact of $93 million. The 2020 Grey Cup Festival is anticipated to have a similar return.
Sponsorship of the event comes from Tourism Saskatchewan’s Event Hosting Program, which assists the province in hosting national and international events and initiating special tourism projects. The 2020 Grey Cup Festival is one of several major events Saskatchewan is proud to host in 2020-2021. These include the Scotties Tournament of Hearts, recently held in Moose Jaw; the JUNO Awards in Saskatoon later this month; and the 2021 Canadian Curling Trials Roar of the Rings, also in Saskatoon.
